A recent study revealed that brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand users for companies. This European Advocacy Study was conducted by Weber Shandwick and Paul Marsden, previously with Enterprise LSE, the commercial arm of the London School of Economics and now a leading researcher in Brand Advocacy and Word of Mouth.
Read more Advocacy, key driver of brand growth
We have marked the latest Presidency rotation with the publication of Inside the French Presidency of the EU, the 15th in our series of Presidency guides. Aimed at anyone with an interest in EU affairs, the Guide provides insight into the priority issues of the new presidency.
Recently, Weber Shandwick’s Chief Reputation Officer Dr. Leslie Gaines-Ross spoke at a breakfast seminar hosted by the Brussels office. Leslie offered insight into the latest reputation trends and an overview of her new book, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.
Click here to learn more about this new publication.
