The internet has completely changed how consumers source and use information and how they interact with one another, revolutionising the communications landscape. The digital world has enabled advocacy at unprecedented levels. Consumers are no longer passive recipients of information; they are rather now often the very source of that information, shaping and forming the debate.
To get under the skin of media-savvy and informed consumers, companies and organisations must engage with consumers through their preferred channels. That’s why we’ve created Weber Shandwick Digital Communications. We have the tools and expertise to ensure your messages effectively reach and influence your audiences – and convert them into advocates. The Weber Shandwick Brussels digital team has the know-how and skills to help you engage consumers across the digital landscape to achieve your communications goals – whether through navigating the complex social media environment, engaging directly with bloggers, designing viral content or creating and implementing comprehensive digital campaigns.